Jo Cormack, child feeding specialist: Website design and rebrand

The Brief:
To rebrand Jo’s business and design a website to showcase the services and expertise of Jo Cormack

The tone:
Experienced, professional, informative, approachable, relatable

What we did:
Jo wanted a rebrand that really spoke to her audience so we identified an ideal client and what they wanted and designed the heart inside the apple with the tagline ‘taking you step by step towards happy mealtimes’. We then worked on the website design, focusing each page towards the website goal whilst also looking at the customer journey and relevant call to actions.

The feedback:
”Working with Helen Baker has been a revelation. She went to great lengths to really understand my business from the perspective of my clients. She used these insights to give my website and branding a complete overhaul, and now my site really speaks to my clients and conveys who I am and what I do. I knew there was a lot of scope for improvement in my website but I couldn't have imagined the potential that Helen has realised. Not only am I thrilled with the design work Helen has done for me, but my developer also commented that his job was made loads easier and quicker because of the quality of her work. I couldn't recommend her highly enough.”