About Helen
I have a multi-disciplinary background in social anthropology, marketing, design and teaching which enables me to create effective and meaningful marketing messages and designs. When these are tailored to resonate with customers, they build trust, gain customers and, in turn, grow businesses.
Working with businesses who go on to flourish and thrive makes me immensely happy. I’d love to chat to see if I can help your business do the same : )
As a passion project I run a Craftivism campaign called ‘We Are All Smear Ready’. You can read more on the campaign website.
An empathy-led approach
“When a business focuses it’s marketing and design to meet the needs of their customers, it transforms their business.”
Helen Baker - Founder of The Empathy-led Business Community
Humans are emotional beings as every decision we make is based on how we feel. As the neuroscientist Antonio Damasio said, “we are not thinking machines that feel, rather, we are feeling machines that think”. Therefore, it’s crucial to engage potential customers through marketing and design that understands and ‘speaks’ to their specific audience.
This is why I use an empathy-led approach to marketing and design that digs deep to understand the needs of the people using a product or service. It’s about empathy for the audience and how to use these insights to strengthen your messaging.
Features, speaking events and interviews:
Featured in Creative Bloq talking about design trends,
Speaker at a BWi BIG event on Visual Marketing
Interviewed by the BBC for my craftivist campaign #weareallsmearready
Interviewed on The Brave Zone about Empathy-led marketing and design
Why all this yellow?
There are several reasons I chose yellow as my brand colour;
it’s associated with happiness,
optimism
& creativity
(and a small nod to being school captain of the yellow team at primary school)
If you would like to chat about how I can help you grow your business through a focused website and clear marketing, or for me to speak about Empathy-led marketing and design, simply get in touch.
“Speaking with Helen about my business and current situation was one of the best decisions I could have made. We discussed my ideal customer, my current website as it is, ways to improve my images and visual communication, social media, as well as the crucial question - does my branding align with the message I am trying to convey to my customers? Helen was very knowledgeable and a lot of what we talked about was truly a revelation. I can’t recommend Helen highly enough!”
- MICHELLE T.