About me

My background is in Social Anthropology, User-Experience (UX), design, business and teaching results in a wealth of knowledge and experience to create effective and meaningful designs.
I use a user-centred approach to design ,linked to user experience (UX), that digs deep to understand the needs and behaviours of a target audience. Through user personas, market comparisons, customer journeys and user testing, these insights feed into the design and decision making process to create the right designs tailored for the right people. 
I love getting to know and working with people who are interested in making a difference through thoughtful design, so feel free to get in touch if you'd like to chat about all things design.

I have been featured in;
I was identified as one of nine business women making their mark in the design world.